Market trends eventually become market expectations. Fast delivery, for instance, was once a trend but now customers expect goods in a matter of days, if not hours. What follows are three eCommerce trends that customers do not expect, yet. Watch them now so that you will be ready once they become status quo.
Global Markets
Domestic and international shipping companies provide swift and reliable delivery services throughout Canada and North America. One factor to remember when shipping internationally, is to make the process as seamless as possible for your international customers.
By providing international customers with multiple payment options, from PayPal to credit cards, currency barriers are eliminated. Multichannel Mercant also suggests that shippers create an "authentic" customer service experience. Locally recognized courier services, through established providers such as DHL, provide international customers with an authentic, and recognizable delivery experience.
Coupons and Promotions Up Front
Millennials shop online more frequently than any other demographic. They also use coupons and promotions. But, even if you offer free or discounted shipping Millennials might not ever know. Why? According to Business Insider, online shoppers look for deals before they look for products.
When online shoppers hit Google, they search for deals on the products they intend to buy. Then they click-through to the site offering the best deal. When establishing your site's content and optimizing SEO, be certain to create savings pages that appear on search engines. Customers will hook into the sales and then buy the product on your site.
Agile Delivery Methods
WebProNews, as well as other e-commerce industry experts, see a blurred line standing between brick-and-mortar and e-commerce. This trend will continue. They cite the emergence of Amazon's first physical location as evidence of this trend. Also, through services like Flipkart, customers order online but pick up the product at a physical location.
For smaller or new eCommerce vendors, a physical location is a costly option. But, third-party warehousing and courier services are an agile solution. Contact us to learn more about flexible, affordable international shipping and courier services for your eCommerce business.
