Cart abandonment has increased by over 10% in the last 10 years, according to a study by Barilliance. The survey found that an average of 3 out of 4 shoppers add items to their cart without completing their purchase. With mobile shopping made easier thanks to UI/UX transformations in the eCommerce industry over the years, conversion rates have become incrementally higher since 2013. With that said, cart abandonment jumps from 73% on desktop to 86% on mobile. One thing is certain – eCommerce storeowners need to pay attention to cart abandonment if they want to optimize conversions and generate more revenue. Here are 5 apps on Shopify that help decrease cart abandonment:
- Lucky Orange
Lucky Orange is an app that allows you to see exactly what your customer is doing on your website. The Dynamic Heatmaps option allows you to view user recordings as they click and move. Five distinct reports give an insight into the problem areas on your website’s forms and the fields that were last engaged for visitors that never converted.
The Conversion Funnels option lets you quickly see where people abandon a process on your website like at checkout or account creation. Through the app, you can also directly chat with customers to understand what they are looking for.
- Bold Commerce - Cashier
Bold Commerce is a platform that enables online storeowners to completely customize almost every aspect of the eCommerce user experience. Bold has several of its apps within the Shopify app store, Bold Cashier being one that’s incredible when it comes to upselling. It helps prevent cart abandonment by optimizing the checkout page for your store. The app uses different tools like triggered emails, strategically timed pop-ups, and enabling free shipping options. Bold Commerce comes with its own customizable abandoned cart emails so users can create the entire cart recovery process in one place. Bold Cashier also showcases clear analytics to locate the exact drop-off point and collects and personalizes abandoned cart emails to win back customers.
- Carts Guru
Carts Guru helps you to recover lost customers. It enables you to reduce cart abandonment using re-targeting channels like the email, text message, and Facebook Messenger to reach lost customers and convert them.
Carts Guru provides the options to customize and automate brand-specific campaigns and convinces customers to buy by creating personalized coupon codes and presenting them at checkout. It also uses Customer Identification to recognize your visitors who are not connected to your site. It can also send personalized messages and revive the customer’s interest.
- OptinMonster
OptinMonster can capture visitors’ attention before they abandon their cart. This app uses exit-intent pop-ups that work by detecting exactly when a user is about to leave the page, then offers a deal to incentivize them to stay and complete their purchase.
It also allows users to simplify checkout to encourage customers to checkout faster, and lets them save their cart and get a link to retrieve it if they want to complete their purchase at a later time.
5. Smart Cart Recovery
Smart Cart Recovery lets you contact anyone who started adding items to their cart but then abandoned it. You can reach out to these prospective customers through phone, email, live chat, Facebook messenger, and more.
It also allows you to follow up with your customers based on their referral source using a simple drag and drop interface. You can even include discount codes on your Shopify store using the Discount Code Editor to increase the sale. The app gives you access to customer insights like customer lifetime value and referral sources. It also helps store owners share photos on Instagram, Facebook, or videos to YouTube with conversational content to decrease cart abandonment.
Why do the majority of shoppers abandon cart?
While all of these apps utilize amazing tools to nurture checkout completion, 55% of shoppers will still abandon cart at the shipping page when delivery costs are too high. Shipping plugins and API’s like eShipper help Shopify businesses keep their shipping costs low and retain even more customers. Contact us to learn more about our Shopify plugin and eCommerce tools.
