When big online retailers and services first adopted personalization as a strategy, they tapped into their big data reserves. Netflix leveraged the data history of its users to implement artificial intelligence technologies that offered up personalized viewing suggestions. Major insurers […]
For a time, brick and mortar stores ruled the landscape of modern cities and were the epitome of the term one-stop-shop. Making their first appearance in the middle of the 19th century, brick and mortars were the definitions of customer […]
Sometimes when the weather outside heats up, sales slow down. As much as we wish our businesses were privy to a constant stream of clients and revenue, it is during the slow periods that we can utilize the extra time […]
Summer is shining upon us with full force. Kids are out of school, vacation time is approaching and people are spending more time outdoors. For some businesses, this can be a great thing as they see a major boost to […]
When social selling is done well, consumers won’t even realize they’ve been sold something. Instead, their purchase will seem to be the result of a friendly conversation. When done poorly, social selling seems pushy, aggressive, tacky and annoying. Here are […]
You are the boss of your business, so it only makes sense for you to take control of the tools you need to remain competitive across social media accounts. And those tools need to work together. Here’s why and how. […]
Most online stores don’t offer unconditional free shipping. Usually, customers have to meet an order value threshold, or free shipping is only offered during promotional periods. But in some cases, unconditional free shipping can have great benefits for your e-commerce […]
Every online eCommerce business has customers who return most of the items that they buy. “The size wasn’t right!” “I don’t like the color.” “The product description was wrong.” “My item was damaged on delivery.” Whatever their reason for returning […]
Returns are one of the unfortunate realities of running a web store or an eCommerce business. Customers don’t always get exactly what they want, or they might accidentally order or receive the wrong item. So what should you do? Use […]