To keep your small business growing, beware of using technology that evokes memories of the horse-and-buggy era. Saving on technology while trying to meet increased customer demand is bound to become a costly strategy. Now is a good time to […]
Picture loading your products into a 53-foot trailer. It’s nowhere near full as it drives off, but it is at least an exclusive service. It transports your products and yours alone. The full truckload (FTL) carrier will, as icing on […]
Can you hear the hum? That’s the sound of your business growing. But as you listen more closely, there may be occasional creaks and crackles that you have not noticed before. It may be business processes that have gone astray […]
Navigating a poorly designed e-commerce site is like driving car at night with no headlights. You swerve and squint, desperately trying to find your way, until you finally pull over and call it a day. In e-commerce, that’s the equivalent […]
The successful e-commerce store is a happy blend of art and science. Although you likely spent a great deal of time building your brand and creating an online store, the really hard part comes next: selling your products. That’s when […]
So you’ve got a stellar e-commerce website. It’s easy on the eyes, a breeze to load, and a piece of cake to navigate. Product descriptions are clear and intriguing. Now, how are sales? If your site is floating alone in […]
Nothing makes customers jump ship as fast as excessive shipping and handling charges. Forty-four percent of people who abandoned their online shopping carts did so because they deemed the costs too high, according to a Shopify survey. Another 22 percent […]
Perhaps there was a time when fulfillment was a bliss, when you had time to tuck handwritten thank-you notes into each neatly wrapped package. Then your e-business grew. Dozens of orders became hundreds, hundreds turned into thousands. Suddenly you faced […]
If this piece had been written in, let’s say, 1673, we would have happily announced the establishment of a monthly post between New York and Boston. But this is 2016 and the good-old post riders aren’t really cutting it. These […]