The pandemic resulted in a seismic shift to online shopping in 2020–and while brick-and-mortar store sales have rebounded in the last year, eCommerce is certainly here to stay. If you’re thinking of opening a new online store, you’re probably focused on finding the right product. As a business owner, you need to stay ahead with an in-depth knowledge of the latest trends; how else can you keep your products and services fresh and relevant?
So what items should you sell? What are the ongoing market trends? What products are in demand?
These are questions you need to answer before diving headfirst into the world of eCommerce–and we’re giving you a headstart! We've compiled a list of popular products to give you some insight into what online shoppers are looking for in 2022.
1. Health and Wellness Products
| Product | Global Google Search Volume | Top Countries | Target Audience |
Yoga Mat |
336K |
India, USA, UK, Australia & Canada |
Health & fitness enthusiasts, travelers |
Fitness Tracker |
117K |
Germany, USA, UK |
Young adults and working professionals age 25-40 |
Health Supplements |
12K |
India, USA, UK, Australia & Canada |
Health conscious consumers age 35-54 |
Resistance Bands |
285K |
USA, UK, Australia, Canada & Philippines |
Fitness enthusiasts age 25-34 |
Athleisure |
73K |
USA, UK, India, Canada & Australia |
People of all ages |
Cold Pressed Oil |
18K |
India, USA, UK, Australia & Canada |
Health conscious consumers |
2. Fashion Products
| Products | Global Google Search Volume | Top Countries | Target Audience |
| Headscarf | 46K | UK, USA, Australia, India & Germany | Women age 16-34 |
| Swimsuit | 349K | USA, UK, India, Canada & Australia | Swimmers, travelers |
| Apparel | 208K | USA, UK, India, Philippines & Indonesia | People of all ages |
| Plus Size Clothing | 292K | USA, UK, Australia, Canada & India | Expecting mothers, women who wear size 20+ |
3. Gadgets
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Phone Tripod | 51K | USA, UK, Australia, Canada & India | Vloggers, photographers, travelers, videographers |
| Wireless Earbuds | 340K | USA, UK, Canada, Australia & India | Musicians, gamers, young adults, athletes |
| Portable Projectors | 42K | USA, UK, India & Canada | Travelers, offices |
| Bluetooth Speakers | 768K | India, UK, USA, Australia & Netherlands | Young adults, party lovers and travelers |
| Microphone | 548K | USA, UK, Indonesia, Philippines | Musicians, YouTubers, podcast hosts, DJs |
| Video Games | 800K | India, USA, Canada, UK & Philippines | Consumers age 12-34 |
| Electric Kettle | 197K | India, UK, Canada & Philippines | College students, hotels, & hospitals |
4. Home Decor Products
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Furniture | 1.3M | USA, UK, Australia, India & Canada | Young adults, working professionals, families |
| String Lights | 102K | USA, UK, India, Australia & Canada | College students, young adults, outdoor restaurants, event & party planners |
| Wall Decals | 43K | USA, Australia, Canada, UK & India | Young adults, college students, interior designers |
| Candles | 545K | USA, UK, Australia & Canada | Women with families, age 21-54 |
| Reusable Bags | 16K | USA, UK, Australia, Indonesia & Canada | Grocery stores, farmers’ markets, trade shows |
| Rugs | 544K | USA, UK, Australia, Canada & India | Office spaces, hotels, resorts & spas, mansions |
| Planters | 150K | USA, UK, Canada, India & Philippines | Gardening enthusiasts, landscaping companies, office spaces |
5. Beauty Products and Accessories
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Sheet Mask | 44K | Indonesia, India, USA, UK & Sweden | Women age 14-35 |
| Facial Razor | 14K | USA, UK, India, Australia & Canada | Teenagers & young adults |
| Beard Oil | 165K | India, USA, UK, Canada & Australia | Men over 18 |
| Essential Oil | 299K | USA, UK, India, Canada & Australia | Resorts and spas, massage parlors, Ayurvedic treatment centers |
| Face Serum | 79K | India, USA, UK, Australia & Philippines | Men and Women over 18 |
| Organic Skincare | 4.6K | USA, UK, Australia, India & Malaysia | Young adults, men and women over 18 |
| Epilator | 211K | USA, India, UK, Canada & Australia | Men and women |
6. Kitchen Appliances
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Air Fryer | 3.9M | Brazil, USA, UK, Canada & Australia | Homemakers |
| Portable Blender | 45K | USA, UK, India & South Africa | Fitness enthusiasts |
| Induction Stove | 151K | USA, Australia, Philippines, Canada & India | Adults of all ages |
7. Games, Toys and Lifestyle Products
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Bicycle | 946K | India, USA, UK & Canada | People of all ages, fitness enthusiasts, environmentalists |
| Jigsaw Puzzles | 511K | USA, UK, Canada & Germany | Kids age 3-14 |
| Sports Equipment | 35K | USA, UK, Philippines & India | Athletes, children, schools, playgrounds |
| Board Games | 442K | USA, UK, Canada, Australia & India | Kids, families, teenagers |
| Journals | 848K | Ireland, France, India, USA | College students, young people age 15-30 |
8. Comfort Items
| Product | Global search Volume on Google | Top Countries | Target Audience |
| Cushions | 4.3K | USA, UK, India & Canada | People who need back support |
| Touchscreen Gloves | 3.9K | USA, UK, Canada | People of all ages |
| Mattresses | 893K | USA, UK, India, Canada & Australia | Renters and homeowners |
9. Baby Products
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Baby Stroller | 69K | UK, Indonesia, USA, Canada & India | New parents, traveling parents |
10. Pet Products
| Product | Global Google Search Volume | Top Countries | Target Audience |
| Pet Food | 63K | USA, UK, India, Canada & Australia | Pet owners, pet hostels, pet care establishments |
| Dog Bed | 263K | USA, India, Canada, UK & Australia | Pet owners, pet care establishments |
Inspired?
Once you figure out what your star product will be, you’ll need to start thinking about shipping and logistics. Tapping into the right trend will get you far, but you’ll need a reputable eCommerce shipping services provider to handle the nitty gritty logistics.
Managing Your eCommerce Shipping
There’s a lot to think about when starting a business. Building a website, signing up for web hosting, and learning how to market and grow your business online are all essential–and sometimes complex–parts of the process.
But major advancements in the technology and the logistics industry have made shipping one of the simplest, most efficient aspects of running your business. eCommerce shipping solutions and fulfillment services are readily accessible to every business owner, and choosing the right eCommerce shipping platform can completely take the hassle out of order shipping and fulfillment.
There are multiple benefits in working with a 3PL provider, including access to:
eCommerce shipping services
Competitive rates
An extensive network of carriers
Innovative shipping solutions
Multichannel integrations
Warehousing services
Fulfillment services
Time-saving automation
On-demand printing of shipping labels
Customization and branding of packaging and labels
When you work with eShipper, you also get 24/7 customer support from real people, as well as a dedicated account manager to support you through the entire journey. Whether you're new to eCommerce or a seasoned pro, eShipper can help you expand your online business globally and assist you in developing a shipping plan that works for you and your customers.
Ready to get started? Contact us today.
